The company ANDRZEJ SZYMAŃSKI "LARS" has received a European Union grant for the project "Promotion of LARS-brand lighting and electronic products on foreign markets".
The company ANDRZEJ SZYMAŃSKI "LARS" has received a European Union grant for the project "Promotion of LARS-brand lighting and electronic products on foreign markets".
The project involves carrying out promotional activities to promote the LARS product brand and the following products offered under that brand:
1. LED lighting products;
2. Electronic products – controllers and power supplies.
The planned promotional activities aim to strengthen the applicant's export potential on selected foreign markets where it already has sales experience – France, Germany, India, the United States and the United Arab Emirates (UAE) – as well as on a new market in Southeast Asia.
As part of the project, the company will carry out the following promotional activities:
1) participation as an exhibitor in 1 trade fair from the list of trade events at which a national stand will be organised, relevant to the sector of the economy to which the project belongs, i.e. the professional electronics, microelectronics and photonics sector (Electronica, Munich (Germany) 2026);
2) participation of the applicant as an exhibitor in 14 selected trade fairs that are relevant to the project and the products promoted under it;
3) participation in 5 business trips abroad (economic missions) in order to hold meetings with potential contractors, combined with the applicant's participation in trade fairs as a visitor;
4) a promotional campaign in connection with participation in the above-mentioned trade fairs.
As a result of the project, the company plans to secure new foreign trade contracts and to generate revenue from sales of the LARS-brand products covered by the project outside Poland.
The project will contribute to:
- increasing awareness of the LARS brand and its products on foreign markets,
- acquiring new business partners,
- entering new foreign markets,
- building lasting distribution channels abroad,
- growing export sales and strengthening the company's competitiveness.
Target groups
The project is aimed primarily at foreign business customers interested in professional lighting and electronic solutions from the LARS brand, in particular:
- distributors and importers of lighting and electronic products,
- lighting system integrators,
- cinema chain operators and representatives,
- architects, designers and engineers,
- companies from the construction, infrastructure and commercial facilities sectors,
- entities operating in the railway and transport sector,
- potential customers, business partners and distributors on foreign markets.
The direct participants in the project activities will also include the Applicant's employees involved in developing export sales, in particular those responsible for contacts with foreign contractors, preparing and conducting B2B meetings, and presenting the LARS brand offer at trade fairs and economic missions.
Employees' participation in trade fairs and economic missions will enable them to present products directly, hold talks with potential contractors, analyse the needs of target markets, and establish and develop business relationships.
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Total project cost: PLN 1,542,764.09
Total amount of European Funds co-financing: PLN 1,357,774.42
